Sales Training Courses

Key Account Management

Increasing spend by gaining a greater understanding of key accounts and the strategic influencers involved.

Key Skills

  • Prioritising the client base
  • Identifying preferred behaviours
  • Six influencing techniques
  • Relationship mapping
  • Client networks analysis
  • Key client processes

Course Benefits

This interactive workshop enables delegates to take home a clear understanding of whom their key accounts are as well as easy to implement strategies on how to most profitably work with them.

Through an introduction to behavioural profiling, attendees will be able to understand when and how to adapt their behaviour according to which account they are dealing with. This enables attendees to match key account communication preferences ensuring that a stronger relationship is built.

Relationships are further strengthened by delegates mastering psychological theories on compliance techniques before learning how to use them in order to deepen their accounts.

Throughout the course delegates are encouraged to use live case studies to ensure that the learning gained can be instantly applied.

An immensely productive course that makes delegates think differently about the depth as well as the breadth of their key accounts and the potential opportunities available.

The trainer was very organised, inspiring and knew how to engage with the group. I will certainly apply the new techniques I have learnt today.”

Maki Benvenuto, Executive Offices, Conflict Management Skills

Excellent! The course really built confidence and improved techniques on how to plan and prepare for presentations. Thank you!”

Encyclopaedia Britannica, Alex Bagdadi, Presentation Course

Very interesting and insightful course. Lots of handy tips that I will certainly be putting into practice back at work!”

Garlik UK, Jayne Sankoh-Beacom, Personal Development Course

This is one of the best courses I've done in my time at Discovery, showing the notable results with the potential for obvious immediate application. I've already recommended this course to my team.”

Discovery Networks, Senior Manager, Presentation Skills

I thought I was a good negotiator before attending the course - now I know I was mediocre and have the skills to become an excellent negotiator, Thanks Propeller!”

Innovia Films, Fiona Macintyre, Negotiation Course

Great energy and easily the best training session I have attended to date. Would definitely recommend Propeller!”

ADA, Paul Robinson, Sales Course

The course met our needs perfectly and gave the group lots of food for thought. Thanks for a great day - we can't wait to use what we have learnt!”

Cineworld, Stuart Holdsworth, Management Course

Hugo was incredibly engaging and got the whole group thinking about where they can improve from the beginning. Very motivating and very clear guidance!”

Focus PR, Victoria Rhodes, Personal Development Course

Excellent and inspiring. Lots of food for thought and never a dull moment!”

Angela Williams, Bounce Sales & Marketing, Key Account Management

Great course, very interesting insight mixed with valuable learning. I learnt more in the first hour than I have at previous one day courses!!”

Business Agility, Anthony Harrison, Sales Course

An excellent training session with some extremely useful and practical pointers to take forward. The workshop was pitched at exactly the right level fr our business needs.”

Jonathan Bawden, Portfolio Communications, Professional Sales Skills

Really interesting and full of great content! Enthusiastically delivered! Thanks!”

Kids Company, Tatty Sloane, Management Course