Sales Training Courses

Selling Against the Competition

How to stand out and thrive in a crowded marketplace.

Key Skills

  • Discovering what it is that you are really selling
  • Undertaking a competitor analysis
  • Finding USP’s that motivate you and your clients
  • Persuasively articulating your sales proposition
  • Selling successfully at a higher margin than your competitors
  • Using what your competitors say about you to your advantage
  • The Fundamentals of negotiation

Course Benefits

Propeller’s ‘Selling Against the Competition’ programme empowers salespeople to believe passionately in their own unique product regardless of how saturated the market might be. After attending, delegates’ pitches become more compelling and they are able to also counteract what their competitors say about their organisation and offering.

Attendees then learn a series of proven techniques that allows for competing effectively on a number of different levels in order to avoid being dragged into a price war.

If they are ever forced into discounting, delegates will have developed the confidence and skills needed to negotiate a better deal.

The outcome of the day is that attendees are re-energised, market share is increased and business is written at a far healthier profit margin. 

Hugo was incredibly engaging and got the whole group thinking about where they can improve from the beginning. Very motivating and very clear guidance!”

Focus PR, Victoria Rhodes, Personal Development Course

Really interesting and full of great content! Enthusiastically delivered! Thanks!”

Kids Company, Tatty Sloane, Management Course

This is one of the best courses I've done in my time at Discovery, showing the notable results with the potential for obvious immediate application. I've already recommended this course to my team.”

Discovery Networks, Senior Manager, Presentation Skills

The trainer was very organised, inspiring and knew how to engage with the group. I will certainly apply the new techniques I have learnt today.”

Maki Benvenuto, Executive Offices, Conflict Management Skills

Excellent and inspiring. Lots of food for thought and never a dull moment!”

Angela Williams, Bounce Sales & Marketing, Key Account Management

The course met our needs perfectly and gave the group lots of food for thought. Thanks for a great day - we can't wait to use what we have learnt!”

Cineworld, Stuart Holdsworth, Management Course

Great energy and easily the best training session I have attended to date. Would definitely recommend Propeller!”

ADA, Paul Robinson, Sales Course

Very interesting and insightful course. Lots of handy tips that I will certainly be putting into practice back at work!”

Garlik UK, Jayne Sankoh-Beacom, Personal Development Course

Great course, very interesting insight mixed with valuable learning. I learnt more in the first hour than I have at previous one day courses!!”

Business Agility, Anthony Harrison, Sales Course

An excellent training session with some extremely useful and practical pointers to take forward. The workshop was pitched at exactly the right level fr our business needs.”

Jonathan Bawden, Portfolio Communications, Professional Sales Skills

I thought I was a good negotiator before attending the course - now I know I was mediocre and have the skills to become an excellent negotiator, Thanks Propeller!”

Innovia Films, Fiona Macintyre, Negotiation Course

Excellent! The course really built confidence and improved techniques on how to plan and prepare for presentations. Thank you!”

Encyclopaedia Britannica, Alex Bagdadi, Presentation Course